MILWAUKEE, WI (September 27, 2016) --- The entire contingent of John Force Racing drivers as well as the crew of the PEAK Antifreeze & Coolant Chevrolet Camaro SS Funny Car team spent the day in Milwaukee, Wisconsin, participating in two rewarding and exciting events in conjunction with Old World Industries, the parent company of team sponsors PEAK and Blue Def. The team, led by 16-time Funny Car champion John Force, were the featured speakers at the Al Hurvis/ADAMM Education Foundation, Inc. luncheon and then in the afternoon Force fired up his 10,000 horsepower Funny Car for over 100 students at Milwaukee Area Technical College (MATC).
“Today was a great day to talk about what is really important which is the young people of this country that need some encouragement and mentoring. The Al Hurvis Foundation luncheon was a great opportunity to talk with a group people that give their time and money to help inner city kids have a chance at a better life through scholarships,” said Force, who was the keynote speaker at the luncheon. “After the luncheon we went to the Milwaukee Area Technical College and talked with some students that someday could be on a Funny Car or Top Fuel crew or working in a Chevrolet dealership. They are getting some of the best training and education you can get. I was blown away by their questions and I think I blew them away when I fired up this hot rod. I have to thank all the teachers and students from MATC and the Oak Creek Fire Department for being there to keep us safe.”
Through the foundation, Old World Industries teamed up with ADAMM, an association of new car and truck dealers of southeastern Wisconsin, to honor MATC students with scholarships to support and advance their study in the automotive and technical fields within the greater Milwaukee community. To kick off the full day of activity, Hurvis/ADAMM hosted a luncheon that included speeches from Force, 2009 Funny Car champion Robert Hight, 8-time Funny Car winner Courtney Force and 3-time Top Fuel winner Brittany Force followed by the MATC open house for students to learn about the variety of departments within the automotive and technical sector including automotive collision and repair, automotive maintenance and diesel and powertrain servicing.
“For our brands at Old World Industries, PEAK and Blue Def, it is critical for us to understand who we are targeting. We are targeting DIYers but we are also targeting professionals within the industry. It is important for us to remember that not only do we have to go after guys and gals that are working on their cars and what is important there, but it is also about installers,” said Bryan Emrich,