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John Force Racing News

November 13, 2015


Pomona, Calif., (November 13, 2015) – John Force Racing and PEAK announced a major expansion of their sponsorship agreement today to include full-season primary sponsorship of John Force’s Chevrolet Camaro SS Funny Car. This multi-year major primary sponsorship will begin with the 2016 NHRA Mello Yello Drag Racing Series season opener the Circle K NHRA Winternationals and cover the winningest driver in NHRA history for every NHRA national event. PEAK Antifreeze and Coolant and BlueDEF will continue as major associate sponsors on Robert Hight, Courtney Force, and Brittany Force’s race cars. Additionally, JFR will continue to develop relationships with numerous other Old World Industries, LLC brands and retail partners.

“This is an exciting day for John Force Racing and for me personally. I want to thank everyone at Old World Industries, PEAK Antifreeze and Coolant, BlueDEF and Final Charge. This relationship started a couple of years ago and we have grown it through a great marketing partnership with Bryan Emrich and his marketing team. I feel like I am becoming the face of PEAK Antifreeze and Coolant and I want people to think about all these great products when they think of John Force and John Force Racing,” said Force, the 16-time NHRA Funny Car champion.

In just three years, PEAK’s relationship with the 18-time NHRA Mello Yello championship team has grown from an associate sponsorship to now one of the strongest marketing relationships in the NHRA tying together all three of John Force Racing’s Funny Cars and the JFR Top Fuel Dragster. In 2015 PEAK Antifreeze and Coolant along with BlueDEF were the primary sponsors on Force’s Chevy Camaro SS Funny Car for a majority of the NHRA national events.

“We’re honored to expand our relationship with John Force for 2016 and beyond,” said Bryan Emrich, Chief Marketing Officer for Old World Industries. “After working with John the past two years, it was clear that he and his family are a great fit for our company. Our customers have responded so positively to John and to this program that it was natural to expand our relationship.”

PEAK has been actively involved in motorsports for more than 30 years, showcasing the excellence and competitive quality of its products through the NHRA, NASCAR, and other motorsports series important to its customers. In 2013, PEAK kicked off its Sportsman’s program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher, Sherman Adcock and Tony Fuller.

For more information about John Force Racing and PEAK’s winning partnership, please visit peakauto.com. To see a special announcement video click here: https://youtu.be/abLBQt0SMk0




About John Force Racing

John Force Racing, Inc., based in Yorba Linda, Calif., and Brownsburg, Ind., is a professional sports dynasty, one that has earned 18 Mello Yello NHRA championships and claimed 241 professional tour victories. Led by team owner and driver John Force, a 16-time Funny Car Champion, 1996 Driver of the Year for all of American motor racing, and 2011 International Motorsports Hall of Fame inductee JFR is additionally comprised of Robert Hight, driver of the Auto Club Chevrolet Camaro, 2009 Funny Car Champion and 2005 NHRA Rookie of the Year; Courtney Force, driver of the Traxxas Chevrolet Camaro and 2012 NHRA Rookie of the Year and Brittany Force driver of the Monster Energy Top Fuel Dragster and 2013 NHRA Rookie of the Year. For more information, please visit johnforceracing.com.

About Old World Industries

Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer and commercial product categories in more than 50 countries worldwide. Old World's brands include a full line of PEAK® automotive products including Antifreeze + Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and equipment; SIERRA® Antifreeze; Fleet Charge® Heavy Duty Fully Formulated Antifreeze + Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze + Coolant; SmartBLADE™ Premium Wiper Blades; and HERCULINER® Truck Bed Liner Kits. For more information, please visit peakauto.com and PEAKHD.com.


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